Privacy Policy

Betcade Europe Limited (We or Us) are committed to protecting and respecting your privacy

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By downloading the Betcade Application (Betcade App) you are accepting and consenting to the practices described in this policy.


For the purpose of the Data Protection Act 1998 (the Act), the data controller is Betcade Europe Limited of Third Floor, 24 Chiswell Street, London, EC1Y 4X.


  1. Information we may collect from you
    We may collect and process the following data about you:

    1. Information you give us
      1. You may give us information about you by registering for an account via the Betcade App or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use the Betcade App, subscribe to or search for a service, or other social media functions on the Betcade App, provide payment details when we process deposits you wish to place with one of the third party partner’s featured on the Betcade App (Partners) and when you report a problem with the Betcade App. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, and any other mandatory details as might be requested from you or your organisation (where applicable) for the purpose of registration and/or continued use of the Betcade App.
    2. Information we collect about you
      1. With regard to each of your visits to the Betcade App we may automatically collect the following information:
      2. technical information, including the device geolocation, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system, platform and other characteristics of your device; and
      3. information about your visit through and from the Betcade App (including date and time); services you viewed or searched for; page response times, download errors, length of visits to certain pages or Partners, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number; and a history of your transaction history (and associated fraud checks), and your registration checks.
    3. Information we receive from other sourcesWe may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on the Betcade App. We are also working closely with third parties (including, for example, Partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
  2. Uses Made of the Information
    1. We use information held about you in the following ways:
    2. Information you give to us
      We will use this information:

      1. to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, and services that you request from us;
      2. to verify your age and accuracy of your registration details and ascertain your eligibility to use the Betcade App and its associated services;
      3. to perform risk analysis and prevention;
      4. to detect, monitor and report fraud, cheating and money laundering;
      5. to provide you with information and make recommendations about other apps similar to those that you have already engaged with or showm interest in;
      6. to notify you about changes to our service; and
      7. to ensure that content from the Betcade App is presented in the most effective manner for you and for your device.
  3. Information we collect about you
    We will use this information:

    1. to administer the Betcade App and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
    2. to improve the Betcade App to ensure that content is presented in the most effective manner for you and for your computer;
    3. to administer your account and maintain your records;
    4. to allow you to participate in interactive features of our service, when you choose to do so;
    5. as part of our efforts to keep the Betcade App safe and secure;
    6. to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and
    7. to make suggestions and recommendations to you and other users of the Betcade App about goods or services that may interest you or them;
    8. to perform risk analysis and prevention; and
    9. to detect, monitor and report fraud, cheating and money laundering.
  4. Information we receive from other sources
    We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).
  5. Disclosure of Your Information
    1. We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
    2. We may share your information with selected third parties including:
      1. Partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
      2. analytics providers that assist us in the improvement and optimisation of the Betcade App.
    3. We may disclose your personal information to third parties:
      1. in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
      2. if Betcade Europe Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
      3. if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Betcade Europe Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
  6. Where we store your personal data
    1. The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us, our holding company or for one of our suppliers. Such staff maybe engaged in, among other things, the provision of support or hosting services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
    2. All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password and/or user name which enables you to access certain parts of the Betcade App, you are responsible for keeping this password and user name confidential. We ask you not to share a password or user name with anyone.
  7. Your rights
    1. You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at
    2. The Betcade App will contain links to and from the websites and applications of Partners or other third parties. If you follow a link to any of these websites or applications, please note that these websites and applications have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites or applications.
  8. Access to informationSubject to applicable law you have the right to receive certain information as to whether or not information about you is collected and processed by Betcade Europe Limited and to obtain a copy of such information that is sought. You also have the right to require that information, where appropriate, be erased, blocked or made anonymous (although this may affect your use of the Betcade App or to have data updated or corrected).
  9. Changes to our privacy policyAny changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.
  10. Contact
    Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to